For a list of my online presence, follow this link to Carolyn’s Online Links. In 2010, I adopted a number of social media platforms for ongoing communications. I also launched Carolyn’s Nonprofit Blog in 2011, which has welcomed more than 120,000 visitors from more than 200 nations (organic reach). I do not pay to boost or to buy followers on any of my platforms. All content is written and posted by me (there are no other authors; I am a fairly quick writer).
A webinar on 2016 digital trends and tactics hosted by NTEN: Nonprofit Technology Network indicated two top trends nonprofits will focus on increasingly are video and imagery. These are two arenas where I am quite comfortable. “Native” advertising is a growing trend according to Cision and other communication authorities. Much of what I do is considered “native” (hands-on, real).
Social Media Management, Reporting, (Casual) Photography
- Social media platform creation and management, and live reporting of special events (conferences, lectures, meetings, receptions, fairs and more), are activities I enjoy. Each platform is unique. I do not use “auto-posting” services because of this fact, but I have used some of those services in the past should that be helpful and necessary.
- Twitter is my “live” reporting platform of choice, but I also enjoy posting on Facebook, Instagram, LinkedIn, Google+, Tumblr and more. I try to strengthen interest in my posts by incorporating links and smartphone photos.
- A master’s degree in art history has given me a good sense of visual presentation. I strive to make my subjects look as attractive as possible, unless another purpose has been requested (humorous and the like). I normally inform my posting and blogging with a positive, “development” mindset. I also enjoy making the common individual look “iconic.” Humble humans are a favorite subject.
- I use an iPhone with a portable charger while reporting for more lengthy assignments. I can “live” report and post immediately, or save imagery for review and refining later. You can see some of my “live” reporting – and posting to a Google Photo album – by following this link. Included are a few Google Movies, animations and the like added later on.
- All photos belong to the client at the conclusion of the event photo-documented. I can upload imagery to a file in the cloud (as in Dropbox, Google or other cloud platforms, if you are comfortable providing a password), or I can share the imagery via email or flash drive.
- I reserve the right to retain a selection of images for my professional files, and sometimes share these on my personal platforms. If you have concerns, do not hesitate to ask. I am open to negotiation. Do you see a photo on my platform(s) that you would like to purchase? Use my secure contact form to reach me.
- If you need help managing your social media platforms over the long haul, I am happy to consider your request. That is a more in-depth commitment, but one worth considering. My mindset is always to be consistent, to show my organizations in a favorable light, to catch attention, to chat with readers, and to be genuinely helpful to them. I have also supported emergency communications on social media.
- For on-the-ground “live” video blogging, I routinely use Instagram and Vine (Vine was recently redesigned and scaled back to the more modest “Vine Camera”), and occasionally Periscope. I use an iPhone to video. To post imagery and videos immediately, I require access to the passwords of your preferred platforms (which can then be deleted upon completion of the assignment). Or, I can forward the recordings to your organization for review and posting by a second party.
- YouTube Video Editor has provided me with the opportunity to create video collages that include brief video clips and static photography – or sometimes only static photography with transition elements that create the illusion of movement – to create stories about events or biographies (like my own). See my YouTube channel for more. These typically take a few days to create; they are carefully compiled and organized, timed, some effects may be added (like slow motion, which I find helpful with Vine videos), and music chosen to accompany each video.
- I have made a few Google Movies. These are created using the Google Photo app and can be quite attractive and modern, although you have less control over how your finished productions will look. They also take less time to create. Follow the link to my YouTube channel where I have posted a sampling.
Websites, Platform Management
- I have created websites from scratch for myself and others using WordPress and Tumblr. I normally make use of preset templates, and these can be quite cost-effective for nonprofits and small businesses. For two examples of my work on WordPress (free, unpublished drafts for the sake of example only), follow this link and this one. For a Tumblr sample (this one cost me $19 to create, and that is the annual platform fee), follow this link. Of course, to create a website, to purchase a more elaborate template, to block outside advertisements, to migrate a site to another location online, to acquire the domain and other special features requires some investment of funding (often still quite modest – I have done it all for less than $50, for instance). But much can be done on platforms with templates that are free of charge. These are also easy to manage for the long term and I always teach the organizations with which I work how to manage the sites at the conclusion of my tenure.
- I am comfortable managing social media programs and platforms. This does take time and ongoing monitoring and curating, of course. I can also help simply launch your presence on a certain platform, and you can take it from there. I always teach my organizations how to carry forward once I have completed a project along these lines. If you have questions, use my secure contact form.
- Fees depend on the project and the hours it takes to prepare, implement and follow-up (or manage for the long term). I can work on an hourly or a daily basis. I prefer discussing details with each client individually to ensure the needs of both parties are met.
- If an activity to be reported occurs within Central Texas, I can cover basic travel costs, but if there are entrance (or other) fees, those should be provided by the client.
- I can travel outside of Central Texas to conduct social media reporting of events, but travel expenses must be covered by the client. I am cost-conscious in my travel and make every effort to reduce unnecessary expenses.
- Contact me via the secure online form provided. Thank you!